Playtoys is building Canada's dedicated institutional channel for sensory, engagement, and developmental space products. We are actively seeking brand partnerships with manufacturers and suppliers whose products align with our mission — helping Canadian institutions create spaces that engage, calm, and inspire.
The opportunity
Canada is an underserved market for institutional sensory and engagement products. Most US brands have no structured way to reach Canadian schools, therapy clinics, hospitals, recreation centres, and government facilities. Procurement managers at these institutions want a trusted local partner who understands their needs, speaks their language, and can support them through the buying process.
That's exactly what Playtoys does.
What we offer brand partners
We are not a generic retailer adding your products to a catalogue and hoping for the best. We are a specialist channel that actively sells, consults, and curates — matching your products to the right institutional spaces and the right buyers across Canada.
Specifically we offer:
- Dedicated institutional focus — 80% of our business is B2B, targeting schools, clinics, hospitals, recreation centres, libraries, and government facilities across Canada
- Space consultation service — we recommend products as part of a complete space solution, not as standalone items, which drives higher average order values
- Cross-brand curation — we position your products alongside complementary products to create complete space solutions, increasing visibility and relevance
- Canadian market expertise — we understand Canadian procurement processes, invoice in CAD, and provide local support that US-based brands cannot
- Committed growth — we are actively building our institutional client base and brand catalogue, with a focus on long-term partnerships rather than one-off transactions
What we are looking for
We are looking for brands whose products serve one or more of our five collection areas — Creative Logic, Visual Focus, Tactile Growth, Emotional Calm, and Motor Control. We prioritise brands who are committed to quality, have products suited to institutional environments, and are open to building a genuine Canadian distribution relationship.
Ready to explore a partnership?
We would love to hear from you. Tell us about your brand and products and we will get back to you within two business days.